The Strategic Logic of Interim Marketing Leadership
According to Dr. John Sullivan, the 'Father of HR Metrics,' a vacancy in a mission-critical leadership role like Brand Marketing now costs an average of $12,000 per day in lost strategic momentum—a 'silent killer' of business value that requires an immediate, high-level intervention.
Stop the $12,000/Day Vacancy Tax with Headcount-Neutral Strategic Continuity.
The False Economy Delaying a hire isn't a saving—it’s a strategic drain. Lost momentum costs an average of $12,000 per day in unrealized growth and team efficiency.
The Judgment Gap AI provides velocity, but it lacks the institutional perspective and seasoned decision making required to prevent brand drift or high-stakes commercial missteps.
Strategic Continuity I provide high-impact, headcount-neutral leadership to unify your teams and protect revenue—delivering senior results without the permanent tax of a full-time hire.
SERVICES: Strategic Project-Based Leadership
Project-Based Leadership for your exact, acute needs: I provide AI-accelerated strategic continuity to bridge gaps and hit stretch targets with a high-productivity entry point.
As your Human-in-the-Loop Brand Guardian, I deliver VP-level results and veteran oversight while bypassing the "Total Rewards Tax."
Bridging Gaps and Hitting Targets with Zero Headcount Bloat
01 / INTERIM MARKETING LEADERSHIP
Mission-critical gap coverage for maternity leaves and leadership transitions.
02 / LAUNCH
QUARTERBACKING
Direct accountability for high-velocity GTM execution and global campaigns.
03 / BRAND FRAMEWORK & STRATEGY
Cure money wasting "Random Acts of Marketing.” I codify your brand into a succinct framework and definitive "Single Source of Truth.”
04 / STRATEGIC
BANDWIDTH
Senior-level execution for C-suites navigating hiring freezes or re-orgs.
PROVEN RESULTS
Global Campaigns | Enterprise-Scale Launches | Iconic IP Management
US Brand Campaign 2024: Tease vs. Payoff. Strategic execution across NY and LA flagship billboards.
US BRAND STRATEGY
STARZ: Engineering Distinction: Driving Consideration Through Intentional Positioning
Architected a unique 'Adult' market position to differentiate a mid-tier service against competitors with 10x the budget. By identifying and owning this strategic whitespace, delivered 600M+ media impressions and a +21% Consideration Lift, resulting in a GEMA Gold Award for 360 brand campaign excellence.
INTERNATIONAL BRAND EVOLUTION
LIONSGATE+: ARCHITECTING POST-REBRAND MOMENTUM ACROSS GLOBAL MARKETS
Delivered 41% brand awareness within 12 months, outperforming industry benchmarks for brand campaigns by +10% through localized experiential events and media buying framework.
REBRAND & CONSOLIDATION
CLASSICAL CALIFORNIA: FROM FRAGMENTED ICONS TO A UNIFIED DIGITAL ARCHITECTURE
Unified legacy USC Radio Group brands into a scalable, digital-first framework. Modernized brand governance to eliminate fragmentation and prepare the organization for systematic brand management.
New Brand Identity
Your Bridge Through Hiring Freezes and Priority GTM Launches
David Hutchin | Fractional VP & Marketing Strategist
I bring 25 years of high-stakes brand stewardship from Warner Bros., 20th Century Fox, and STARZ to the AI era.
Lean restructures and hiring freezes create dangerous leadership gaps just as AI accelerates the market. While AI provides speed, it lacks the veteran judgment to validate marketing strategy or the emotional resonance required to drive meaningful business outcomes.
I bridge these gaps as a headcount-neutral leader to unify your teams and agencies—whether covering a VP leave or a priority launch that cannot be staffed internally. I apply a veteran filter to AI-accelerated frameworks to stop brand drift and protect revenue momentum until your permanent lead is in place.
TRUSTED WITH SCALE:
Priority-Franchise Steward: Managed the Harry Potter brand and marketing across dozens of international markets.
Budget Efficiency: Reduced operational overhead by $4M (25%) through strategic process innovation.
Brand Awareness Velocity: Scaled brand recognition to 41% within 12 months for rebrand and launch efforts across the UK and EMEA, LATAM.
HSL TRUST & SECURITY
DATA SOVEREIGNTY & GOVERNANCE All strategic synthesis is conducted within a secure, walled-garden Gemini Enterprise environment.
Privacy: Your proprietary data is never used to train public AI models.
Security: Workflows are protected by Google Cloud’s SOC 2 Type II compliant infrastructure.
Integrity: I apply a veteran human filter to ensure all AI-accelerated frameworks are brand-safe and commercially rigorous.
Gemini for Google Workspace | Enterprise Data Protections.
DON’T JUST MANAGE THE GAP.
PROTECT YOUR MOMENTUM.
Hiring freeze? Bandwidth at its limit? Key lead on leave? Stop wondering how it gets done and let’s start doing it. Keep your momentum without the headcount risk.
The HSL Strategic Services Engagement Model:
Interim Leadership: Gap coverage for VP/SVP roles.
Launch Sprints: High-velocity GTM execution.
Brand Architecture: Unified team and vendor alignment via succinct, practical frameworks.
Strategic Bandwidth: Senior-level strategic direction and delivery for complex and urgent priority projects.
Book your complimentary Discovery Session with this form or email me directly: david@hutchinlab.com