Tired of Pulling the Pricing Lever? Strong Brands Never Go On Sale.
I help you charge what your brand is actually worth.
I'm David Hutchin. I build the brand foundation that lets you defend your pricing, spend less to win each new customer, and give everyone touching your brand — your team, your agencies, your vendors — the same playbook to work from.
Whether you're already doing $5–100M in revenue or building toward it, the earlier you get this foundation right, the less it costs you to fix later.
For 25 years, I led brand strategy at Warner Bros., 20th Century Fox, and STARZ — steering global franchises like Harry Potter and running multi-country rebrands, where getting the story wrong costs real money at scale. I bring that same discipline to companies who don't have a CMO on staff. What they need isn't a full agency — it's someone senior in the room to tell them the truth and build the plan.
+21%
Brand Consideration Lift
STARZ US brand campaign
+41%
Brand Awareness in 12-Months
Lionsgate+ rebrand across global markets
>600M+
Media Impressions
STARZ US campaign,
GEMA Gold Award winner
4 Signs Your Brand Is Costing You Money
Whatever got you this far — scrappy instincts, a small team, doing it yourself — doesn't always scale the same way. Here's how to know if it's starting to work against you:
1 - You're stuck discounting.
You rely on sales and promotions to move volume, and customers have learned to wait for the deal instead of paying full price.
2 - It costs you more every year to win a customer.
Your brand isn't strong enough on its own to bring people to you, so you're
paying for every single lead.
Your team and your outside vendors are all pulling creative, messaging and brand in different directions, and it shows.
3 - Your story does not match across channels.
New products, new retail partners, new distribution channels — what you say to a customer on your website doesn't match what a retail buyer or distributor hears, and every founder-led decision becomes a bottleneck for the next one.
4 - Growth is creating its own chaos.
Most teams are too heads-down running the business to step back and think strategically.
That's exactly where an outside perspective helps.
I fix the foundation so these stop being a fact of life.
Here's how it works:
2 phases, delivered in weeks — not months.
You get back deliverables as thoughtful as the access and data you give me.
Already know what's broken? You can start directly at Phase 2.
Phase 1: The Brand Diagnostic
Clear Answers in a Week, Not a Quarter
You know something's off. You just can't put your finger on exactly where — or why. That's what Phase 1 is built to find. One focused interview with your leadership, direct conversations with any key staff, a discerning review of your consumer touch-points (site, social, marketplace listings, reviews), and an honest look at your competitors. That's it. What you get back is a straight, no-spin read on where your brand actually stands.
Deliverables:
Brand Perception Snapshot — how your brand actually reads to a consumer today, including benchmarks against your closest competitors
Strengths & Blind Spots Memo — a direct executive point of view naming what's working, what's not, and where you're most exposed
Priority Fix List — the specific gaps holding back your pricing power today, ranked by impact — the highest-priority ones become the starting point for Phase 2
Fixed fee. Fixed timeline. No open-ended discovery process.
Phase 2: The Brand Framework
Turning the Strategy Into Something Your Team Can Actually Use
You already know what your brand should say and be. The problem isn't vision — it's translation: turning what's in your head into something your team and vendors can actually run with. Too often that translation dies in a deck nobody opens. I turn what your leadership knows about the business into a working framework — the thing your team and your vendors use every day instead of guessing. It becomes a living tool on your team's desk, driving consistency across sales, marketing, and every external touchpoint. This is the single source of truth: your vendors, partners, distributors, and internal teams all work from the same messaging and creative direction, so nothing splinters into silos.
Deliverables:
Brand Framework — the one-page document that becomes your single source of truth, keeping vendors, partners, distributors, and internal teams aligned and out of silos
Messaging Matrix — how to talk to each of your key target audiences, built from whatever you can give me: existing personas, consumer insights, or your team's own read on who's actually buying and why
Creative Brief Template — pre-filled with your brand info, ready to hand to any agency or vendor without starting from scratch
90-Day Activation Plan — the specific first moves to make coming out of the framework
Fixed fee. Fixed timeline.
Optional Services:
Brand Leadership, On Demand
Your Team Gets Room to Breathe,
You Get Brand Leadership Driving Results
Some companies want more than a framework handed off — they want someone senior driving it forward. Often that's because the team is simply too stretched hitting critical KPIs with zero time to spare. Plan the year in advance, and your team gets the breathing room to execute instead of reacting. Here's what that can look like:
Revenue-Driving Programs— turning the framework into initiatives built to move the numbers, not just the narrative
Seasonal Growth Campaigns— mapping launches, promotions, and cultural moments across the year so they land on time and work together
Rebrand Leadership — running point on a full rebrand from strategy through launch
VP/SVP Coverage— stepping in during a search, reorg, or leave so momentum doesn't stall
Primary Agency Lead — owning your agency relationships end-to-end: RFPs, budgets, and day-to-day management across creative, media, PR, and any other partner in the mix
I work directly with whoever owns this on your side — a founder or president who wants a marketing partner, or a marketing lead who wants air cover and an extra set of senior hands.
Structured as a month-to-month arrangement or a fixed project fee.
PROVEN RESULTS
Global Campaigns |
Enterprise-Scale Launches |
Iconic IP Management
Differentiating The Brand:
STARZ “We’re All Adults Here” Campaign
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Built the brand's marketing plan from concept to launch, architecting a distinct "Adult" market position to differentiate a mid-tier streaming service against competitors with 10x the budget. The brand campaign to own that strategic whitespace delivered 600M+ media impressions and a +21% Brand Consideration Lift, also earning a GEMA Gold Award for 360 brand campaign excellence. The tagline built from that platform. “We’re All Adults Here,” is still in use today.
Read the feature: adweek.com/convergent-tv/starz-adult-marketing-campaign
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Architected go-to-market strategies and brand governance for a $200M portfolio spanning Homeland, The Simpsons, Glee, and American Horror Story across ten major international markets — navigating varying release windows and multiple languages. Installed disciplined greenlight analyses and cross-functional alignment to keep international campaigns tied to long-term business strategy, maximizing valuation and defending category authority across diverse cultural landscapes.Description text goes here
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Led brand strategy across a full international rebrand — UK, EMEA, and LATAM — coordinating creative, media, and PR into one framework. Delivered 41% brand awareness in the UK within 12 months, outperforming industry campaign benchmarks by +10%.
View feature: creative.salon/articles/work/adam-eveddb-lionsgate-life-uncensored
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Managed Harry Potter brand and marketing across dozens of international markets — one of entertainment's most complex, highest-value brand ecosystems, requiring tight governance and consistency across cultures and channels.
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Built the brand framework from the ground up for a full rebrand of the USC Radio Group stations, unifying fragmented legacy sub-brands into Classical California — a single, scalable, digital-first framework built to last. Led creative and research agency RPP, hiring and day-to-day management.escription
Upper Funnel Brand Marketing:
Lionsgate+ “Life Uncensored” Campaign (UK)
25 years of high-stakes brand stewardship at Warner Bros., 20th Century Fox, and STARZ — now applied to companies who need that same discipline without the enterprise overhead.
Let's Show the Market the Brand You Already See!
You don't need a bigger team. You need someone who can see clearly what's hard to see from the inside.
One conversation is enough to know if this is the right fit.
No contact form. No sales team. Just email me directly.
FAQs:
What's the difference between hiring you and hiring a traditional consultant? A traditional consultant hands you a report and moves on. I build the framework with you, then — if you want it — I stay close enough to make sure it actually shows up in your team's work: reviewing briefs, answering questions, keeping vendors on strategy.
I already have a creative agency — do I need this too? Probably, and here's the honest reason why: your agency makes money selling you creative, so their incentive is to keep producing more of it, not to step back and question whether the underlying strategy is right. That's not a knock on them — it's just not their job. Mine is. I build the framework your agency then executes against, so their work gets sharper, not redundant.
How much does this cost compared to hiring a VP of Marketing or CMO? Engagements are structured as a project or retainer, not a salary with benefits, equity, and a recruiting fee attached. A permanent hire typically takes 3–6 months to land and ramp. I start immediately, at a fraction of the fully-loaded cost of a full-time hire.
How fast can you get up to speed on our business? Faster than a new hire, but there's always a ramp. In Phase 1, I'm auditing your current materials, mapping your competitive landscape, and identifying the highest-priority gaps before we ever get to a plan.
Can you step in for a marketing leader who's out on leave, or cover a gap while we're hiring? Yes — that's one of the more common reasons companies bring me in. The risk in a leadership gap isn't the workload, it's decision-making continuity. I stabilize what's in flight and keep things moving until you're covered permanently.
Have you managed complex, multi-agency marketing organizations before? Yes. At Lionsgate+, I led brand strategy across a full international rebrand, coordinating creative agencies, media buyers, and PR simultaneously across three regions. At Warner Bros., I stewarded Harry Potter marketing across dozens of international markets.
How do you keep our brand from drifting when there's no one steering day-to-day? Brand drift is one of the most expensive costs a company never sees coming. My first move in any engagement is stabilization: auditing what's in market, setting clear guardrails, and aligning everyone to one framework before drift compounds.
How do we know our brand and business information is confidential? All strategic work stays confidential and is never used to train any public AI model or shared outside the engagement.